Business Basics (from SBA.gov website)
Marketing 101
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Business emphasizes the value of the customer to the business, and has two guiding principles:
satisfying customer needs and Have Profitable sales
Leadership
Accounting and Finance
Marketing
Human resources
Technology and equipment
Operations
Business law (local, county, state, and federal)
In order to successfully grow your business, you’ll need to attract and then work to retain a large base of satisfied customers. Business emphasizes the value of the customer to the business, and has two guiding principles:
satisfying customer needs and Have Profitable sales
- All company policies and activities should be directed toward satisfying customer needs. This includes
Leadership
Accounting and Finance
Marketing
Human resources
Technology and equipment
Operations
Business law (local, county, state, and federal)
- Profitable sales volume is more important than maximum sales volume.
- Determine the needs of their customers through market research
- Analyze their competitive advantages to develop a market strategy
- Select specific markets to serve by target marketing
- Determine how to satisfy customer needs by identifying a market mix