Visual Merchandising
Essential Question: How do stores create visual displays to attract customers?
- Explain the concept and purpose of visual merchandising (from yesterday)
- Identify the key elements of visual merchandising
- Explain why you used those elements
scan list together.....
Articles for assignment below
ASSIGNMENT:
Window Display Design,
1) Read the two articles listed above, and make a list of at least 5 key elements for visual merchandising.
2) Create a window display with an interactive element.
PICK ANY TYPE of product or business
Your display will be either the back classroom window (just one of them, or the rectangle display)
Using any type of technology, draw the display and layout.
List any props and fixtures you will need for this display.
Write a summary of how you used the key elements of visual merchandising to design your window.
Does your display use..........
1. Attention-grabbing effect
2. Timeliness (related to the season)
3. Theme usage
4. Use of color
5. Arrangement of materials and props
6. Overall appearance
--------------------------------------------------------------------------------------------------------------
You will be rated on the following scale:
9 - 10 = Excellent layout, follows several design concepts
7 - 8 = Good, follows some design concepts
5 - 6 = Fair
Window Display Design,
1) Read the two articles listed above, and make a list of at least 5 key elements for visual merchandising.
2) Create a window display with an interactive element.
PICK ANY TYPE of product or business
Your display will be either the back classroom window (just one of them, or the rectangle display)
Using any type of technology, draw the display and layout.
List any props and fixtures you will need for this display.
Write a summary of how you used the key elements of visual merchandising to design your window.
Does your display use..........
1. Attention-grabbing effect
2. Timeliness (related to the season)
3. Theme usage
4. Use of color
5. Arrangement of materials and props
6. Overall appearance
--------------------------------------------------------------------------------------------------------------
You will be rated on the following scale:
9 - 10 = Excellent layout, follows several design concepts
7 - 8 = Good, follows some design concepts
5 - 6 = Fair