"Saving Sears"
Sears Financial numbers.....
People need a reason to go....
Consumers looking for:
HOW TO DIFFERENTIATE
Create a marketing plan for any struggling company (link to samples, you do NOT have to use one from he list ). Come up with Ideas to help the company gain more customers.
1 Page
must include some type of social media plan
FORMAT:
Who is their target market(s)?
How can you convert their weaknesses or threats into opportunities?
What is your vision for driving customers to the business without the business actually doing anything different? In other words, you figure out a way to influence people to go there without the company doing anything.
How will you use social media in your solution?
People need a reason to go....
- save
- Convenience
- prestigious
- Entertaining/experience ( a place to go, even if not buying something)
Consumers looking for:
- Community
- Authenticity
- Experiences
HOW TO DIFFERENTIATE
Create a marketing plan for any struggling company (link to samples, you do NOT have to use one from he list ). Come up with Ideas to help the company gain more customers.
1 Page
must include some type of social media plan
FORMAT:
Who is their target market(s)?
How can you convert their weaknesses or threats into opportunities?
What is your vision for driving customers to the business without the business actually doing anything different? In other words, you figure out a way to influence people to go there without the company doing anything.
How will you use social media in your solution?