Non Profit Charities also market themselves, although sometimes in different ways than for profits, sometimes in the same way.
Cause Marketing.......versus giving.
Can Cause Marketing backfire?
How do they help and hurt? Bandage versus a solution.
Which is better, a non profit who provides for the homeless?
...........or a for profit company who gives to the homeless ?
or an Indivdual who gives their money to the homeless?
Question can't be answered because each one has different efficiencies that may outway the other..........
Cause Marketing.......versus giving.
Can Cause Marketing backfire?
How do they help and hurt? Bandage versus a solution.
Which is better, a non profit who provides for the homeless?
...........or a for profit company who gives to the homeless ?
or an Indivdual who gives their money to the homeless?
Question can't be answered because each one has different efficiencies that may outway the other..........
On your own sheet of paper:
Find a Charity listed at CharityNavigator.com and answer the following questions:
Who is their CEO?
Do they use the word "marketing"? or do they use another word, and what is that word? (some use "marketing", some don't)
Who is their marketing director?
How much do they spend on Marketing each year?
What percentage of their total expenses are on marketing?
Does it matter what percentage of their expenses are spent on marketing? Why or why not?
What is their Charity Navigator score?
Why do people rank charities?
Find a Charity listed at CharityNavigator.com and answer the following questions:
Who is their CEO?
Do they use the word "marketing"? or do they use another word, and what is that word? (some use "marketing", some don't)
Who is their marketing director?
How much do they spend on Marketing each year?
What percentage of their total expenses are on marketing?
Does it matter what percentage of their expenses are spent on marketing? Why or why not?
What is their Charity Navigator score?
Why do people rank charities?