Are entrepreneurs based on Personality? Systems? Methods?
Empathy
Creation
Experimentation
Reflection
Risk vs. rewards based on perceived odds of success
Idea generation.. what are some ways of generating ideas?
regulations and labor laws......
business models.....Freemium, etc.
business model Canvas:
sales funnels... build a tribe who know you, deliver value so they like you, create trust so they buy from you.
Attract, educate, convert, nurture
Market Research
Define problem
Analyse the situation
Collect problem specific data
interpret the data
develop conclusions
primary versus secondary data
A/B testing
Federal Trade Commission and false advertising
Caveat Emptor
SWOT Analysis (strengths, weaknesses, opportunities, threats)
Google Sheets ....spreadsheets =sum(A1*A2)
Social media marketing
Different types of social media reach different demographics
key words
targeted ads
demographics, psychographics, geographics
Pros and cons of being an entrepreneur
Why do people start their own business?
What do you expect from an employee?
What do you expect from an employer?
revenue
COGS
gross profit
overhead
net profit
Draw the product life cycle