Marketing Final Exam TOPICS (Depth of Knowledge level 2)
Your taxes are 20% and Your overhead is $4,000. Make sure to calculate your gross profit and net profit, SHOW ALL YOUR WORK
40. Break Even Analysis You sell hot dogs for $6 each, with a cost of $1 each, calculate a monthly break even analysis if your overhead is $5,000 a month. How many hot dogs do you have to sell to break even?
41. summarize the benefits of doing a SWOT analysis for a company.
42. Find an online swag dealer and estimate the cost to buy 1,000 pens with the words "I am smart" on them
2nd SEMESTER
- Predict what happens to a business when one of the two guiding principles in business is ignored.
- summarize the steps to market research.
- estimate a good sample size for a survey of our school of 3000.
- Compare 2 key demographics between the city of Santa Clarita and the city of Los Angeles.
- Classify baseball statistics as either primary or secondary data. How would you know if it was one or the other?
- Predict the target market for surfboards.
- Compare Free shipping for a product to a company that charges shipping for that same product.
- Summarize the 4 P's of marketing?
- compare the differentiation between In N Out and McDonalds. Each company tries to differentiate itself from the other...how are they doing that?
- Construct a simple, small display ad using all 4 key elements......headline, illustration, copy (written portion), and logo
- Graph the four parts of the "product life cycle" for a specific product (you chose), label each and predict how long you think it will be in each phase.
- Predict what will happen to retail prices if wholesale prices increase?
- What are some reason that retail prices might rise even if wholesale prices stay the same.
- compare the "Research and Development" budget for any two companies
- collect and display 3 examples of News-jacking.
- Classify Caveat emptor; is it a law, a rule, a tradition, or a suggestion?
- categorize 3 brands of peanut butter by white label product, private label product, or name brand product
- predict what would happen if the California Penalty for Truth in advertising law were eliminated? Would it matter?
- Cause and effect.....what happens when a company's COGS (cost of goods sold) go up? what are some things that the owner may need to change to adjust for this?
- overhead: rent is part of overhead. What is the rent for the property for lease at this link? Why might the land lord raise the rent? (other than just wanting more money)
- What would cause an Asset to lose its value? give an example.
- predict some liabilities in a candy business.
- Predict what happens to equity in your business when you have to borrow $1,000 to buy a new machine that costs $1,000.
- Distinguish between Accounts Receivable and Accounts Payable
- What happens to your Accounts Payable when you payoff the loan for that $1,000 machine in #29 above?
- Compare the following invoice discount. Which is better and why? 5/10 net 30 or 3/15 net 60?
- Is it better or worse for your business to offer invoice discounting if you are the supplier? Why?
- From your own observations (assuming you have eaten there), what is one competitive advantage of In N out Burger?
- Which 2 of the "five most important things customers want" do most fast food places focus on?
- Why are schools focusing on career technical education instead of just reading, writing, science, and math?
- Calculate the following using an income statement: (label the income statement parts)
Your taxes are 20% and Your overhead is $4,000. Make sure to calculate your gross profit and net profit, SHOW ALL YOUR WORK
40. Break Even Analysis You sell hot dogs for $6 each, with a cost of $1 each, calculate a monthly break even analysis if your overhead is $5,000 a month. How many hot dogs do you have to sell to break even?
41. summarize the benefits of doing a SWOT analysis for a company.
42. Find an online swag dealer and estimate the cost to buy 1,000 pens with the words "I am smart" on them
2nd SEMESTER
- What is the Golden Rule of Advertising: Reach plus frequency
- Distinguish between the pre approach and the approach in the sales process.
- When would a company use penetration pricing?
- summarize why memes exist. Why do People like them?
- diagram a marketing “channel” for any company
- Basic types of business ownership......
- What causes a brand to be seen as "fancy" or "expensive"