Marketing Vocabulary
- demographics
- Primary data
- Secondary data
- target market
- Sole Proprietorship
- Partnership corporation
- differentiation
- product life cycle
- marketing channel
- distribution channel
- wholesale
- retail
- R and D
- product branding
- Newsjacking
- Caveat emptor
- Overhead
- Cost of goods sold
- equity
- Assets
- Liabilities
- Accounts Receivable
- Accounts Payable
- competitive advantage
- income statement
- swag
- Shrinkage
29. Margin
30. Market Share
31. Markdown
32. Promotion
33. Personal Selling
34. Sales Promotion (and types)s.
35. Advertising
36. Public Relations
37. Publicity
38. Promotional Mix:
39. Federal Trade Commission (FTC)
40. Vendor
41. Inventory/Stock
42. Invoice
43. Stock Turnover
44. Fixtures
45. Impulse Purchases
46. Cognitive Dissonance
47. Loss Leader
48-50
Revenue
- COGS
= Gross income
- Overhead
= Net Profit