FIRST: read the above linked article,
Analyze the marketing mix of either Gatorade or Red Bull to answer the following question:
How are the various elements of the marketing mix designed in order to market the product to its target customer segment(s)?
.........To help structure your analysis, you may use the help of the following prompt questions.
These questions are indicatory and not exhaustive. Please generate additional questions to complete your analysis.
Who are the target customers?
What value do these customers perceive in this drink?
Where is this drink available?
How is this place of availability linked to customer convenience, and product image and positioning?
What is the price of the drink? How does the price communicate product value and positioning?
What advertising and/or sponsorship (promotional) strategies are discussed in the article for this product?
SECOND:
Design the marketing mix for a product for the beverage market. You may use the information gathered from your analysis to guide your activity. Your presentation is expected to cover the following elements:
Target Customers: Who is your target customer?
Product: What value does your product provide your customer?
Price: How much will your product cost your customer?
Place: Where will your product be available?
Promotions: How does your customer know about your product?
Analyze the marketing mix of either Gatorade or Red Bull to answer the following question:
How are the various elements of the marketing mix designed in order to market the product to its target customer segment(s)?
.........To help structure your analysis, you may use the help of the following prompt questions.
These questions are indicatory and not exhaustive. Please generate additional questions to complete your analysis.
Who are the target customers?
What value do these customers perceive in this drink?
Where is this drink available?
How is this place of availability linked to customer convenience, and product image and positioning?
What is the price of the drink? How does the price communicate product value and positioning?
What advertising and/or sponsorship (promotional) strategies are discussed in the article for this product?
SECOND:
Design the marketing mix for a product for the beverage market. You may use the information gathered from your analysis to guide your activity. Your presentation is expected to cover the following elements:
Target Customers: Who is your target customer?
Product: What value does your product provide your customer?
Price: How much will your product cost your customer?
Place: Where will your product be available?
Promotions: How does your customer know about your product?